Inside the Inn: Expert Tips and Insights for Hotels and Motels

Toilet paper: it’s a product we all use daily, yet when you shop for it, you might be surprised by the overwhelming variety of options and confusing marketing terms. From “ultra-soft” to “extra-strong,” manufacturers use clever wording to make their product stand out, but are these claims as important as the real specifications? As a hotel or motel owner, understanding th= difference between marketing fluff and true product quality is key to choosing the best products for your guests.

The Power of Words: How Marketing Tricks You

In the world of hotel supplies, toilet paper is often marketed as an indulgence: "luxurious," "plush," and "spa-like." These words can create an image of a superior product, but they don’t always correlate with performance. Claims like “two-ply,” “three-ply,” or “soft as silk” may sound appealing, but the reality is that these terms are subjective and can vary significantly depending on the manufacturer.
For instance, "softness" is not a standardized measurement—what one company calls soft, another might describe as merely adequate. And what’s softer doesn’t always mean more durable or absorbent. While the wording may make it sound like a premium product, a closer look at the product specifications tells the true story.

The Hidden Truth: Sheet Size and Total Material Used

One of the biggest tricks in the toilet paper market involves the size of the sheet. While it might seem insignificant, the size of each sheet directly impacts the total amount of material in a roll. Smaller sheets may make the roll appear larger, but they can actually offer less material. In contrast, larger sheets with a higher ply count can offer more absorbency and strength, but also require careful balancing to avoid waste.
Another trick to watch out for is how manufacturers often advertise the number of sheets without actually clarifying this detail. Instead, you might see numbers like “400” or “500,” leaving you to wonder: Is that 400 sheets or 400 square feet? The lack of clarity can be misleading. Many companies don't disclose the number of sheets at all, leading consumers to assume they're getting more for their money.

The Reality: No One is Actually Counting the Sheets

In fact, no one is truly counting the sheets. Roll sizes can be manipulated by the way the toilet paper is wrapped. A roll may appear larger because it’s wrapped loosely with more air in between the sheets, giving it a “fuller” look while actually containing less material. The number of sheets per roll is not the only factor that matters; the quality and thickness of the sheets are what truly determine performance. In high-traffic areas like hotel and motel restrooms, durability and absorbency are far more important than the number of sheets printed on the package.

Why Specifications Matter

Here’s the truth: when it comes to toilet paper, it’s not just about how it feels or sounds. Specifications like ply count, sheet size, roll length, and sheet weight play a huge role in determining the actual performance of the product.

1. Ply Count: The number of plies (layers of paper) directly affects the strength and absorbency. While two-ply toilet paper is common, three-ply or higher offers extra durability and comfort. However, thicker doesn’t always mean better—it can sometimes lead to more waste.

2. Sheet Size and Roll Length: A “bigger” roll may sound appealing, but is it the right size for your dispensers? Consider the roll length and the dimensions of each sheet. It’s not just about the size of the roll, but how well it fits into your dispensers and how long it will last with consistent usage.

3. Sheet Weight: Heavier sheets often correlate with higher quality, but they also may be more absorbent. This can reduce waste in high-traffic areas—an important consideration for hotel owners.

4. Eco-friendliness: In today’s market, sustainability is becoming a must-have. Look for products made from recycled paper or with certified eco-friendly materials. While these terms are often used in the marketing, it’s important to check if they meet recognized standards like FSC (Forest Stewardship Council) certification.

How to Choose the Right Toilet Paper for Your Hotel or Motel

To make the best decision for your property, consider the real specifications rather than relying solely on marketing language. Ask yourself:

• How much traffic does the restroom receive? Higher-traffic areas require toilet paper that’s more durable and absorbent.
• What kind of dispensers do you have? Make sure the roll size matches your dispensers to avoid unnecessary waste and frequent replacements.
• Are eco-friendly products important to your brand? If so, look for sustainable options with certified eco-friendly specifications.

Choosing the right toilet paper can enhance the guest experience by offering comfort, durability, and sustainability. Don’t let clever wording distract you from the real factors that matter in providing the best experience for your guests.

Conclusion

Toilet paper may seem like a simple purchase, but as we’ve learned, it’s the specifications that truly determine a product’s performance. By understanding these details, you can make an informed decision that balances comfort, cost, and eco-responsibility—making your guests happy without the marketing fluff.